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Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints. In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Ideally, trendlines in your performance charts are going up...

The ethics of AI are one of the biggest challenges facing the tech industry and regulators alike. The Centre for Data Ethics and Innovation Advisory Board had served as a voice for responsible AI development, but its website has been shut down and a notice posted to say “the...

Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! we published an annual survey that explored consumer attitudes towards local business websites. The survey...

Initial support is limited to callout extensions. Bing Ads rolled out account level ad extensions  allowing advertisers to assign an extension across all the campaigns in an account. Now, there is finally starting to be support for them in Bing Ads Editor. Starting with callout...

In this first part of our in-depth exploration of the new Google Search Console, we’ll explain the overview section, Performance report and URL inspector. This is the first part of an in-depth series exploring the new Google Search Console interface and all of the...

Microsoft’s reputation for not being able to protect its data and keys has taken another hit, with its AI researchers exposing 38TB of data. According to TechCrunch, security firm Wiz discovered a GitHub repository belonging to Microsoft that directed users to download source...

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of...

Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers...

Twilio has been selected as a Leader in Gartner’s first-ever Magic Quadrant for Communications Platform as a Service (CPaaS). Twilio credits the smartphone, and the convergence it created, for making CPaaS viable: With the rise of smartphones, the world witnessed a seismic shift...

The conversion data import solution is coming out of beta. Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available...