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The past month in the Google webmaster and SEO sphere, relatively, was a slow month in terms of big changes. We had maybe two algorithm shifts this month that are still unconfirmed by Google. Google did make changes to Google News and Google Trends but that is a niche of Google....

As I reported at Search Engine Land – Bing announced at SMX Advanced two big things. First, Bing AMP Viewer is coming this summer to the mobile search results. Second, Bing Webmaster Tools now supports debugging JSON-LD markup. Here is the slide from Bing announcing the AMP...

The Facebook-owned app announced during its IGTV event that it has reached a billion users. Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live within the app on its new IGTV platform and a newly...

The company announced a number of new initiatives to stop the spread of misinformation on the platform. Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to...

Dan Leibson has published his 2017 local SEO ranking factors study the other day. Dan said “the data suggests that Google, while attempting to shift to more engagement-based and locally relevant factors for its Local algorithm, is still susceptible to the traditional...

Matt McGee writes at Search Engine Land that SEMPO has been invited to ring NASDAQ’s bell in New York City on December 1st. This is a huge honor for SEMPO and it indicates that the organization has been doing quite well this past year. SEMPO has been asked as a result of a...

Microsoft revealed last week that major updates are headed to Microsoft Office. These changes are for Office 365 and Office.com users and are expected to start rolling out beginning this month and will continue throughout the year. People can expect to see changes like a...

PayPal filed a patent last week that revealed that it is considering speeding up its cryptocurrency transactions. Based on the recently released application, the payments processing company came up with a new system for faster trades involving digital currencies like Bitcoin and...

Ryan Hayes posted on Twitter that Microsoft Bing will be crawling the web for PWAs and will then decide to “auto-ingests quality” PWAs into the Windows store. He posted this based on what Microsoft said at the Microsoft Edge Web Summit.   This may be a big thing...

So let’s say you decided to update the content on a page on your web site, the content is super out dated and needs a major revamp. When you update the content, it doesn’t mean you need to put that new content on a new URL, you can just update the content on the...