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Organization’s background (history, business model, etc.) Website’s target audience Organization’s primary goal with an SEM/SEO campaign Overall marketing strategy Human Resources: Who’s involved or who will be involved? Competitors Alliances or business...

AdWords advertisers can now insert order IDs into AdWords conversion tags so duplicate conversions from the same device are automatically filtered out. Google quietly announced this news in a brief Google+ update this week, saying you’ll be able to review more accurate...

Online shoppers will soon be shelling out more money for their purchases now that the US Supreme Court ruled that states can demand e-businesses collect sales taxes. The case, which will have a profound effect on the consumer economy, saw the country’s Supreme Court...

Google’s Gary Illyes said this morning that he is “hunting” for spammy EMDs, exact match domains, that are ranking in Google. He said this on Twitter two different ways this morning. First he said he is looking for the spammy EMDs:

Bing Ads announced yesterday they launched enhancements to the targeting settings and dimensions tab. Specifically it now allows you to manage your targeting in bulk and shows you performance metrics inline through new location targeting, ad schedule targeting, and device...

Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.   In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in...

A Facebook spokesperson says they’re in the ‘beginning stages’ of placing video ads in Messenger. After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of...

Last night, I was tipped off by Matt Schexnayder of Sparefoot of a new local pack test where Google is showing when the query matches content on the local businesses website. It is called “website mentions” and just like Google will highlight the content in the...

Barbara Coll welcomed us, well there are not too many of us here. She started with SFO Regions (Search/Find/Obtain) is just starting, search is really early in the stage. She explains that Search marketing, to be taken to the next level requires education of corporations,...

A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once a month, while nearly...