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A press released was announced today from SEMPO that they have elected three new board members. “The new SEMPO Advisory Board members are Chris LaSala, the Search Engine Marketing Channel Manager at Google; Neg Norton, the President of the Yellow Pages Integrated Media...

It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Fear of Missing Out (FOMO) is causing people to become afraid...

We discussed a few months ago how Google dumped the GDPR responsibilities on their AdSense publishers and customers, as opposed to taking responsibility themselves for the liability. Well, it resulted in a massive publisher group of 4,000 publishers writing a scathing 5-page...

It has been about 6 months since Google released an update to the Google AdWords Editor, the last update was version 12.2 which launched in November 2017. This new version adds search terms report, account-level extensions, functions in search filters and custom rules, sped up ad...

Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many...

Consumers nowadays have become savvier, thanks to the easy accessibility of information via the Internet. They are not easily swayed by false advertising claims and fancy marketing spiels. Younger consumers have become especially more loyal to brands that appear to be transparent...

Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds. Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday. Heres’s a rundown of what’s new. Show multiple...

At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative....

With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency,...

Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI. Facebook hosted its annual F8 Conference for developers this week, with Mark Zuckerberg taking the stage on the first day....