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Microsoft is reportedly in acquisition talks with GitHub, according to sources privy to the matter. Based on the Bloomberg report, the deal to purchase one of the biggest code repository companies will be announced as early as Monday. Founded in 2008, GitHub was a popular hosting...

Twitter’s in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets. Twitter is opening in-stream video ads to all advertisers via its self-serve ad tool, making the video ad product available in 12 global...

Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30...

The release opens up another paid channel for hotel marketing. After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta....

Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search Engine Land’s Periodic Table of SEO Success, this guide will walk you through the various elements that go into search engine...

Google’s rebranding of Google Pay this year was done to make twofold transactions go more smoothly. Now, the company is integrating PayPal into the mix. This will enable PayPal users to pay bills and make purchases without having to log in or out of Google services. The...

Roughly 50% believe they have ‘some control’ over who gets to see their data on Facebook. Despite mostly negative coverage, the Cambridge Analytica data scandal doesn’t appear to have had a material impact on Facebook’s usage. Advertisers haven’t curtailed their...

The race in becoming the first company to reach the trillion dollar mark in terms of market capitalization is still ongoing. However, Amazon is a strong contender as its long-running market rally continues unabated. Thanks to a sharp rise in its company’s shares on Wednesday,...

The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the norm and as such, do not need any more labels. The news was confirmed on May 17 by Google Chrome Security Product Manager Emily...

One of the common issues faced when designed a database-driven content management system is how to structure URLs in a friendly manner. Unfortunately, this is often the time when “Jack SEO” the search engine optimization expert clashes with “Joe Sitback,”...