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Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad. As search marketers, we are well aware of the power of...

The other week we reported that Bing added JSON-LD support for schema and markup. Well, now if you look at some of the Bing search results and see the markup, some of those results are powered off of JSON-LD and not the Microdata or RDFa formats. Brodie Clark posted an example on...

The new version of Google News has launched last night and with that, Google has ended support for the Editors’ Picks feeds and the standout meta tag in Google News. Google posted about it on Twitter last night saying “As part of the new Google News, we have ended...

Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube. It seemed inevitable that Instagram would hit the 1...

As an entrepreneur, time is your most valuable resource, especially when you’re in a highly competitive market. Shopify is now helping businesses maximize their time with a new app that manages customer conversations across multiple messaging platforms. The company recently...

Google said on Google+ and Twitter that two new cards have come to the AdWords overview page for advertisers. Google has brought New Words card and Ad group Shifts insight card to the overview page. New words card This card shows you new words that people used while searching and...

Today is the first day of summer in the Northern Hemisphere, places like the United States, Europe, etc and the first day of winter in the Southern Hemisphere, places like Australia. It is also International Yoga Day or as some call it World Yoga Day. The Yoggies, people who love...

After banning promotions around binary options, initial coin offerings and cryptocurrency in January, Facebook is now allowing cryptocurrency ads. Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such...

Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company to sell merchandise through the messaging app. Snapchat Inc. just opened up the Snap Store today, a new feature that lets users buy...

Whenever the automated tracking “SEO Weather” tools go off, I get tons of people telling me there was an update. They tell me this not based on them noticing any ranking changes, traffic changes or changes to the search results but based on the tools going off. Well,...