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Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results. More than any other type of site, e-commerce sites are notorious for developing URL...

Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships. Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global...

Last week, Nvidia ran into some problems with the recently revealed “Meltdown” and “Spectre” bugs. When the manufacturer announced that it would be releasing a new patch to address the memory-related vulnerabilities, some outlets misinterpreted the...

Contributor Laura Collins examines changes being made by social media platforms to improve both the user and advertiser experience. I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by...

Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up...

Less than 20 minutes ago, the whopping news broke that the European Union has fined Google $5 billion €4,34 bn over antitrust and competitive laws around Android. Margrethe Vestager, the European Commissioner for Competition wrote on Twitter that it is time Google stop these...

SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and encourage community activity that generates links and other...

Bing announced 10 days ago that they are now strongly recommending that you switch all your ad URLs from HTTP to HTTPS. “Bing Ads strongly recommends you update your URLs to use the HTTPS protocol instead of HTTP,” they wrote. They mentioned primarily two reasons: (A)...

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B...

For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective....