By

What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of...

Facebook Messenger is only about three years old and it’s already one of the most popular messaging platforms in the world. With the right marketing strategy, the app can easily convert leads and drive sales. Since its unveiling at the 2015 F8 conference, more than one...

Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn. In the client-server architecture of the World Wide...

A recent Congressional hearing revealed that Facebook’s policies regarding fake news and posts that encourage violence need to be revamped. Now the social media giant is finally taking steps that will allow the platform to take down hateful and violence-inciting posts....

Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating...

You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish starting in September. Responsive text ads can display with three...

My Client Center In most situations, it can actually be ideal to have one account. The benefits to one account are ease of management and the aggregation of data for ease of reporting. Campaign structure A buttoned-up account structure probably won’t make or break performance....

Amazon further distanced itself from Google with the launch of Echo Show, a voice-activated home smart assistant with a 7-inch touchscreen display. With the 7-inch screen, homeowners will be able to sing along through the lyrics on display, monitor security cameras, read shopping...

If you value your internet browser’s speed and security, you might have to ditch your current one. There’s a new kid on the block, one that claims to be even faster and more secure than the world’s leading browser, Google Chrome. Currently, the Chrome browser is a lot more...

PayPal is venturing into new territory. The online payments company is reportedly set to offer traditional banking services to their consumers. Features like debit cards, direct deposit paychecks, FDIC insurance, and other financial services are expected to be introduced in the...