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Live Webinar: Tuesday, September 18, at 1:00 PM ET (10:00 AM PT) Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital...

Content marketing is reshaping ecommerce for companies large and small. That’s because marketing is about trust first and foremost and marketers are realizing that quality content builds trust quicker than traditional advertising. Tim Turner Forman of a new startup called...

One hard truth that new entrepreneurs find out quickly is that, running a business is hard and they’ll have to compete if they want to be successful. In many ways, doing business follows the Darwinian principles of natural selection—only the fittest survive. If you...

The thing about human resources that I’ve noticed is that I think we are really approaching the time where the end of business as usual is happening and human resources and business follows as a consequence,” noted Gerd Leonhard, Futurist and Author of...

The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print and TV advertising and...

Live webinar: Thursday, September 6, at 1:00 PM ET (10:00 AM PT). In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected,...

One of the most basic SEO strategies for content development is the process of determining what people are searching for in your niche so you can target those keywords. When it comes to news sites, even sites with a niche as specific of this one, you must look at search trends....

A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies. Bing Ads announced Monday that automated bidding strategies Target CPA and Maximize Conversions are now generally available for campaigns targeting...

Here’s a breakdown of Google’s PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance. Because the need for speed never stops. If you’ve plugged your URL into Google’s PageSpeed Insights within the last month, you’ll...

Chrome 69, Google’s latest browser version, also removes the green label for HTTPS URLs. On Tuesday, Google released an updated version of its Chrome browser, version 69. With this release, Google Chrome’s “omnibox,” the bar you type URLs or search queries into, can show...