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If you do not know about SEMPO, The Search Engine Marketing Professional Organization is all about education and awareness to influence increased budgets towards the SEM industry. �SEMPO is a non-profit professional association working to increase awareness and promote the value...

Facebook says it is offering the API to a select group before making it available more broadly. Facebook is launching an Ad Archive API for US researchers and publishers that will allow them to analyze political and issue-based ads that run on the platform. Announced in May when...

How it works and what makes MSAN different from other ad networks Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots...

Do you manage a high intensity JavaScript based site that is having issues in Google? Dynamic rendering may be your workaround solution. Google announced on Twitter Wednesday morning that it has published help documentation around what is dynamic rendering, when to use it, and...

They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat’s recent redesign proved to be a bit too much for its users to endure. A reported 1.2 million Snapchat users have now joined hands in a petition for the app to revert...

There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92% of marketers are now using the platform...

Personalize your marketing with dynamic content. Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting...

The SEO and SEM community recognized the industry’s top performers last night during the SMX Advanced Conference in Seattle. The SEO and SEM community came together last night at the 2018 Search Engine Land Awards, part of the SMX Advanced after-hours events. This year...

Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that consumer trust in influencers is waning or has reached its peak. Empirical data, however, shows that influencers still have a lot of...

The company says it wants to provide publishers with more visibility into how their organic content is performing. Facebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines, images, videos and copy in...