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Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a blog post on Tuesday. Why you...

Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that...

At the Streaming Media East 2018 conference, David Clevinger, Senior Director, Product Management & Strategy, IBM Cloud Video, discussed how Watson’s AI technology was used at the recently concluded US Open Tennis Championship: The typical use case that we’ve been seeing is...

International brands have their work cut out for them. Building a consistent brand experience across multiple continents and to audiences that speak different languages is no easy task, and the process of translating individual pages from one language to another is time consuming...

“We grew 41 percent in the cloud and SAP has now become the fastest growing enterprise application software company in the world,” said SAP CEO Bill McDermott in an interview on CNBC. “For business software, we are the fastest growing company in the world. It’s amazing how fast...

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018....

Manage in-market audience associations in bulk. Bing Ads advertisers can now manage in-market audiences in Bing Ads Editor. In-market audiences, currently available only in the US, are comprised of people deemed to be in the process of making a purchase in a particular product or...

Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa. Last year, there was an early flirtation with audio advertising on Alexa devices. However, it was shut down quickly. Earlier this year, there was a rumor that Amazon was testing ads...

ntel recently released the Intel Next 50 Study which surveyed people on what they think technology will look like in the next 50 years. David Shaw, in Developer Relations at Intel and is part of the Intel Delta Force team explains: What do you think technology will look like in...

The CEO of Deloitte, Cathy Engelbert, calls the massive changes that are happening in business and society the 3 D’s: Data, Digital, and Disruption. These changes are bringing about new strategies of leadership and hiring and are requiring new skill sets of inventiveness and...