Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies

A new survey from BrightLocal offers a window into the state of agencies doing local SEO. The survey polled roughly 650 digital agencies, SEO freelancers and in-house marketers from small businesses and enterprises. The results overall describe a market segment that faces...
Posted On 05 Feb 2019
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Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000

Pages need to be optimized, linkable and have search opportunity to grow. Andrew Dennis on January 30, 2019 at 10:04 am MORE Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages...
Posted On 05 Feb 2019
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Bird CEO on scooter startup copycats, unit economics, safety and seasonality

Bird’s electric scooters were on full display at the Upfront Summit in Malibu last week, a two-day event that brings together the likes of Hollywood, Silicon Valley and Washington, DC’s elite. Not only were a dozen or so brand spanking new scooters available to ride throughout...
Posted On 04 Feb 2019
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Twilio closes acquisition of email specialist SendGrid in all-stock deal now worth $3B

  Twilio’s bid to become the go-to platform for all of a business’s external communication needs took a big step ahead today. The company said that it has closed its acquisition of email specialist SendGrid. First announced four months ago, Twilio today said the all-stock...
Posted On 01 Feb 2019
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8 Benefits of filing ITR, even when income is below exemption limit

There are many investors who have very low or zero tax liability and therefore they skip filing their income tax return. Then, there are investors who do not file their returns for years and only when something urgent comes up which requires their last few years of ITR, they go...
Posted On 31 Jan 2019
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American Airlines taps Apple Music for in-flight entertainment

American Airlines and Apple Music have closed a dealthat would give passengers access to the full library of Apple Music songs on AA flights. Apple Music’s more than 50 million songs will be available on any domestic American Airlines flight equipped with Viasat satellite wifi at...
Posted On 30 Jan 2019
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How Do You Measure the Success of a Content-Driven Marketing Strategy?

Content marketing is reshaping ecommerce for companies large and small. That’s because marketing is about trust first and foremost and marketers are realizing that quality content builds trust quicker than traditional advertising. Tim Turner Forman of a new startup called Th...
Posted On 30 Jan 2019
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Expand Your YouTube Ads’ Reach With Custom Intent Audiences

For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Custom affinity audiences used to be my go-to for YouTube...
Posted On 29 Jan 2019
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OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more...
Posted On 28 Jan 2019
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What Are the Security Risks of the Internet of Things?

IBM Resilient CTO and security guru Bruce Schneier takes a look at the security risks of the Internet of Things in his latest video. He brings up an interesting and rather disconcerting point, IoT devices tend to do critical things like turn on and off power or drive your car, so...
Posted On 28 Jan 2019
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