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Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments.                                        I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about...

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them. So what words have the most power to get people interested in what you have to offer?...

Rakuten CEO Mickey Mikitani says he’s happy he didn’t choose to use Huawei and ZTE. “I kind of sensed the potential risk even if it’s only one percent” said Mikitani. “I told myself actually I cannot take a one percent risk that something may happen to prohibit Chinese network...

After years of impressive growth, the U.S. solar industry continues to shrink under President Trump. The Solar Foundation on Tuesday released the National Solar Jobs Census, its annual report on the industry. For the second straight year, the findings were discouraging. According...

AT&T CEO Randall Stephenson defended AT&T’s aggressive 5G E marketing following the filing of a lawsuit by Sprint. During the recent Consumer Electronics Show in Las Vegas, some of their competitors criticized them, saying AT&T is “slapping 5G stickers” on upgraded 4G...

Here are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in PPC. Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a...

More than 20 questions to ask location-intelligence companies. This is the first installment of my new Search Engine Land column, “On Location.” It will focus on local SEO, location-based marketing, location intelligence, relevant consumer behavior trends and online-to-offline...

If you’re craving a truly different sound with which to slay the crew this weekend, look no further than System Beeps, a new album by shiru8bit — though you may have to drag your old 486 out of storage to play it. Yes, this album runs in MS-DOS and its music is produced entirely...

Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own historical data to measure your success. Of course, the inbuilt...

The current patterns of the southwestern Indian Ocean as seen by the SeaWiFS satellite. Along with nutrients from the volcanic island soils and runoff of seabird and seal guano from rain, we see high chlorophyll and phytoplankton concentrations, which tint the water green in...