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Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools. In the field of business intelligence, and specifically, the BI extracted from search...

For years, the Financial Industry Regulatory Authority (FINRA) has tracked American personal finance knowledge through a survey about saving habits and basic financial principles. Last summer, FINRA released the results of its 2015 survey, which includes the fact that only 37% of...

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know...

Apple has merged Siri and its machine learning groups under Giannandrea’s leadership. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was...

While recent data breaches on large enterprises like Home Depot, Target, and Yahoo made headlines worldwide, a 2016 report by cybersecurity firm Symantec revealed that 43 percent of cybercrimes actually target small businesses. What’s more alarming is that the number of attacks...

When every SERP is a local SERP, understanding Google’s methods is essential. In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and — from...

Regardless of niche, it’s time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take. Google’s commitment to the mobile consumer user experience has proven unrelenting; today, brands that fail to prioritize mobile are missing out on...

Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s most recent Local...

A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The...

What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of...