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“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.” It’s our ability to make sure that when...

Slack announced today that it is launching Enterprise Key Management (EKM) for Slack, a new tool that enables customers to control their encryption keys in the enterprise version of the communications app. The keys are managed in the AWS KMS key management tool. Geoff Belknap,...

Friday’s shootings that left at least 49 people dead at two mosques in New Zealand may put a new focus on the country’s approach to firearms safety. A 28-year-old man has been charged over the shootings in the city of Christchurch, according to reports, and will...

NEW YORK – Google is now using a mobile-first index based on how devices crawl the web. It’s a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs, according to Alexis Sanders, technical SEO account manager at Merkle, who spoke...

Google has been deprecating, killing off support for, their old AJAX crawling scheme since 2015. It has been dying a slow death but now Google’s John Mueller has said on Twitter is has been fully deprecated. John said “We crawl, render, index the URLs with #! now, we...

“The fundamental way you look at Zero Trust is it’s an architectural approach to how do you secure your network focused on what’s most important,” says Scott Stevens, SVP, Global  Systems Engineering at Palo Alto Networks. “You focus on the data that’s key to your business. You...

Twitter is rolling out the redesign to its camera feature TechCrunch reported on a month ago that’s designed to let you capture photos, videos, and live footage and connect them to global conversations. Starting today when you swipe left from the Twitter timeline, you’ll get the...

The recent USPS shipping structure changes will increase retailers shipping costs, says Rakuten CEO Mike Manzione. What Rakuten does is help retailers offset these increases by utilizing a network of order fulfillment centers, thereby controlling shipping costs while decreasing...

Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply made influencer marketing much more targeted and available even for smaller...

Conversational marketing is a whole new way of thinking about marketing and sales,says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me...