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The new Competition tab is now rolled out globally. Bing Ads Competition tab is now live globally in the web interface. Bing Ads has rolled out its new Competition tab in the web interface globally as of this week. First introduced in September, it offers several ways to view...

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific...

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon. “Like Hannibal...

The Trump administration on Thursday unsealed Federal criminal indictments against two Chinese nationals, accusing them of working for the Chinese government over the last 12 years to hack into computers and steal key technology from Western businesses and government agencies....

Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be. The industry has long questioned the permanent impact a...

Razer is one of the dominant brands in gaming when it comes to buying equipment to play, but one of its biggest efforts to own a larger slice of digital spending hasn’t gone according to plan. After less than a year, the company announced that it will close its digital game store...

As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the...

Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments.                                        I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about...

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them. So what words have the most power to get people interested in what you have to offer?...

Rakuten CEO Mickey Mikitani says he’s happy he didn’t choose to use Huawei and ZTE. “I kind of sensed the potential risk even if it’s only one percent” said Mikitani. “I told myself actually I cannot take a one percent risk that something may happen to prohibit Chinese network...