Preparing Your Business To Go Up In A Down Economy

Consumer Confidence Index, or CCI, is one of the most interesting and reliable surveys for reflecting on and predicting the future of the economy. Reviewing the current economic status of consumers and their own expectations for the future is very telling and as the largest...
Posted On 17 Apr 2019
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Techstars celebrates 10 years in Boston and over $1B in graduate funding

  Techstars – Boston is celebrating its tenth anniversary today. Over the years, it has helped contribute to the Boston startup ecosystem, graduating 155 startups over that time, some of which have gone onto successful exits, while raising over $1 billion in funding....
Posted On 16 Apr 2019
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Techstars celebrates 10 years in Boston and over $1B in graduate funding

    Techstars – Boston is celebrating its tenth anniversary today. Over the years, it has helped contribute to the Boston startup ecosystem, graduating 155 startups over that time, some of which have gone onto successful exits, while raising over $1 billion in...
Posted On 16 Apr 2019
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Disney CEO: What Netflix Has Done Has Actually Been Good For Us

“We wouldn’t have been ready to launch it (Disney+) two or three years ago,” says Disney CEO Bob Iger. “We wouldn’t have even been ready to talk about it. It takes technology. It takes content. It takes the talent to make the content. It takes a marketplace. You could argue that...
Posted On 15 Apr 2019
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What exactly is PPC keyword management anyway?

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to...
Posted On 15 Apr 2019
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The Marketplace Has Never Been This Dynamic, Says Disney CEO

“If you measure it against the present, the present doesn’t stay the present for very long,” says Disney CEO Bob Iger when discussing their Disney+ launch. “In fact, in today’s world that’s changing so much, the marketplace has never been this dynamic, meaning speed of change is...
Posted On 13 Apr 2019
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A search marketer’s guide to using paid social media

The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own...
Posted On 12 Apr 2019
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Doing backlink building like a ninja: Six best techniques

As SEOs we know outreach for backlinks has to be done in order to give the websites we are working on the backlink authority it needs. With backlinks being one of the top three ranking factors (depending on which study you’re reading) there is definite value in doing outreach....
Posted On 11 Apr 2019
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Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX

Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’...
Posted On 11 Apr 2019
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Search Google by date with new before: and after: search commands

Google has announced a new search bar command that enables users to filter results for a desired date range. The “before:YYYY-MM-DD” and “after:YYYY-MM-DD” shortcuts yield results for before, after, and within the dates specified. Why you should care. Filtering queries by date...
Posted On 10 Apr 2019
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