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The extension is further highlighted with a people icon. Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. Spotted by...

Trading Business is one of the most profitable business options. If you are planning to start trading business and looking for trading business ideas here is a list of 10 Best Small Investment Trading Business Ideas. These business ideas can be started with small or slightly...

The CEO of LendingClub, Scott Sanborn, says that they are really looking to make membership in the club mean something and are working to take Lending Club and turn it into a ‘financial health club’ that will help people successfully manage expenses. He says that LendingClub...

In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative. SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion...

“The long-term goal (with Alexa) was to try to invent the Star Trek computer,” says David Limp, Amazon’s SVP of devices and services. “I grew up watching Roddenberry and loved it. We all loved watching it and the science had moved up enough where we thought we had a shot at it....

How Bing and Google do algorithm updates to improve their search results and how to deal with penalties.   SEATTLE — Frédéric Dubut, lead of the spam team at Bing and Fili Wiese, a former Googler who worked on spam and manual actions, spoke together on stage about algorithms...

  Biofourmis, a Singapore-based startup pioneering a distinctly tech-based approach to the treatment of chronic conditions, has raised a $35 million Series B round for expansion. The round was led by Sequoia India and MassMutual Ventures, the VC fund from Massachusetts...

Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help. There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into...

Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the...

Major ocean container carriers CMA CGM and MSC Mediterranean Shipping Company (MSC) are joining TradeLens, a blockchain-enabled digital shipping platform, jointly developed by A.P. Moller – Maersk and IBM. With the addition of these carriers on the TradeLens platform, nearly half...