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If you haven’t set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see. If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual description...

Check out these two new features in Google Search Console. Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results test and URL Inspection tool, you can now search within your...

Why website performance should be one of your key marketing metrics. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late and over budget. With...

Negative keyword management is also now available in the Google Ads app. If you wanted another sign that Google is not backing away from responsive search ads (RSAs), even though they are still in beta, here’s one: you can now create and edit RSAs in the Google Ads app for...

Yesterday, as expected, Google added a link to the footer of the lyrics box to show who they licensed the lyrics from. So now Google can fully say who they got this content from. But what I found even more interesting was how former Google search quality engineer, Brian White,...

Brick and mortar businesses are facing a crisis — people are eschewing in-store experiences for online shopping and delivery options, which means that physical locations are struggling to keep their doors open. The retail apocalypse is upon us, but what can retailers do to get...

“It’s an incredibly positive signal for the overall blockchain and crypto market to have a player like Facebook leaning in,” says Ripple CEO Brad Garlinghouse. “There’s been obviously a lot of skepticism in the origins of crypto coming from kind of an anti-government and...

Just a few years ago, most people barely acknowledged LinkedIn as a social network. “Oh, LinkedIn? I never really pay attention to that.” was a popular refrain. While most people were snoozing, LinkedIn was growing, and a combination of LinkedIn influencers and back-to-back...

“We have a pretty significant market segment leadership position in this infrastructure cloudcomputing space,” says AWS CEO Andy Jassy. “There are a few reasons for it. The first is we just have much more functionality by a large amount than anybody else. We are also iterating at...

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and...