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HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is happening within that process. For web marketers, it’s well worth the effort to get...

In your current search marketing efforts, how do your results compare to the industry benchmarks? The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in the year 2018. This report is...

“The pace of change, the disruption in our industry, it’s manic,” says  Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data...

“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer...

Live Webinar: Thursday, July 11, at 1:00 PM ET (10:00 AM PT) The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are...

Google’s John Mueller addressed the topic of sites leasing or renting out subdomains off of their main domain and letting third-parties put their content on those subdomains in an effort to rank better in Google and sell more. John didn’t call it spam but did say the...

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the...

Now you can compare the same URL but on different dates, to see what content was changed, added or deleted. The Wayback Machine has added a new beta feature named “changes” designed to help users identify the content changes on a specific URL over time. The tool would highlight...

“We’ve launched the biggest change we’ve ever made to our product, an all-new desktop app,: says Dropbox CEO Drew Houston. “It evolves the Dropbox experience from a folder full of files to a living team workspace. You can have not just files but any kind of cloud content. We saw...

“What’s happening is that the subscription economy is just taking over the world,” says Gainsight CEO Nick Mehta. It shows up for our consumer lives with Netflix, Amazon, etc. It shows up at work as well. Because of that, all of those companies just can’t afford to just sell to...