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An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole. As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how...

It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on revenue by as much as 15 percent. However, personalization...

Google always ranks a web page after determining its overall quality. Page quality is a measure of the importance of a web page in the eyes of Google. In order to determine the overall quality of a web page, Google hires real humans who are known as “Search Quality Raters“. Page...

SAP and Verizon have announced a collaboration to help applications process data where it is generated, thanks to Verizon’s network and SAP’s edge computing platform. Edge computing allows companies to reduce data processing time by processing the data collected by Internet of...

Reuters is reporting that Colorado has become the second state to pull out of a lawsuit seeking to stop T-Mobile and Sprint’s proposed merger. The Federal Communications Commission (FCC) voted last week to approve the merger, following the Department of Justice signing off on the...

Huawei may have found a way around a ban on exporting its equipment to the U.S. that went into effect in May 2019. According to Reuters, the telecommunications equipment company is in talks to license its 5G tech to U.S. firms. The company has repeatedly been accused of having...

Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions. Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try...

Oracle co-CEO Mark Hurd has died from an undisclosed illness. He was only 62 years old. Hurd had stepped down from his CEO role at Oracle on September 11, just prior to Oracle’s annual Open World conference. Hurd was previously CEO of HP prior to going to Oracle. Hurd was a key...

Includes experimental metrics not available in Moz’s paid offerings. Domain Analysis, a free tool from search marketing analytics company Moz launched Wednesday. The website provides an overview of SEO metrics for any domain. Why we should care We’re all marketers here, and this...

“We are looking at it with a very US-centric perspective visa vie either Netflix or any of these big streaming wars next phase of growth,” says Propagate Content CEO Ben Silverman. “I think Netflix is just so ahead internationally in reaching out and creating subscriber growth...