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How to get client buy-in to try new PPC tactics

Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible. Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads...
Posted On 06 Feb 2020
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eBay a Takeover Target For Intercontinental Exchange

The Wall Street Journal is reporting that Intercontinental Exchange (ICE), the owner of the New York Stock Exchange “has made a takeover offer for eBay Inc.” ICE has been interested in buying eBay before, and has now approached the e-commerce giant once again, although the WSJ...
Posted On 05 Feb 2020
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Amazon and Goldman Sachs May Soon Partner For Lending Services

According to Quartz, and originally reported on by the Financial Times, Amazon and Goldman Sachs may soon team up “to offer small business loans in the U.S.” Goldman Sachs has already shown itself willing to work with big tech, as it partnered with Apple to launch the Apple Card....
Posted On 04 Feb 2020
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Apple Widened Its Tablet Lead in 2019

IDC’s year-end report on the tablet market shows good news for Apple and, to a lesser extent, Amazon—and bad news for pretty much everyone else. According to IDC’s research, Apple widened its market share lead over the course of 2019, going from 29.6% in 2018 to 34.6% in 2019. In...
Posted On 03 Feb 2020
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Optus Demos 5G Mixed Reality Sports Streaming

Watching sports may never be the same if a demo by telecommunications company Optus is any indication. ZDNet is reporting on a demonstration Optus put on at its headquarters in Sydney, in partnership with mixed reality firm Unbnd, combining the power of mixed reality and 5G....
Posted On 01 Feb 2020
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Here’s how to leverage long-tail keywords for your SEO

Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts. When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find...
Posted On 01 Feb 2020
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Arvind Krishna Replaces Ginni Rometty As IBM CEO

After eight years as CEO of IBM, Ginni Rometty is stepping down and Arvind Krishna has been elected to replace her, according to a company press release. Rometty is the first woman to hold the top position at IBM and oversaw the company during a period of transformation and...
Posted On 31 Jan 2020
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UK-US ‘Special Relationship’ Tested As Boris Johnson Faces Rebellion Over Huawei Decision

The UK decided Tuesday to allow Huawei to have a limited role in building the country’s 5G network. The decision has strained relations with the U.S. and sparked a rebellion within Boris Johnson’s own party, according to CNBC and The Guardian. The U.S. has been playing full-court...
Posted On 30 Jan 2020
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IBM Applies AI to Real Estate

IBM announced it has added artificial intelligence (AI) to its TRIRIGA facilities management solution. TRIRIGA is an integration workplace management system, that helps customers manage their workspace and facilities. By utilizing existing real estate to its maximum potential,...
Posted On 29 Jan 2020
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Apple Introduces ‘Apple Watch Connected’ Gym Partnership

CNBC is reporting that Apple has unveiled a new gym initiative called “Apple Watch Connected.” At the time of launch, four gyms have joined the program, including Basecamp Fitness, Orange Theory, YMCA and Crunch Fitness, although that number will likely grow quickly since its...
Posted On 29 Jan 2020
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