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How to Build a Content Marketing Strategy (And Stick to It)

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because...
Posted On 09 May 2020
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‘Fool Me Once…’ — Clearview AI Promises to End Private Contracts

Clearview AI has promised it will end all contracts with private companies in the face of public backlash and lawsuits. Clearview made news as a facial recognition firm that had scraped billions of images from the web and social media, and then made them available for facial...
Posted On 08 May 2020
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Microsoft Establishing First Data Center in New Zealand

Microsoft has announced it is establishing its first data center in New Zealand, as it works to expand its enterprise cloud services in the country. Microsoft has been working to grow its Azure cloud business and has been making significant headway against market leader AWS. One...
Posted On 07 May 2020
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US Assets Could Be Pulled From UK Over Huawei Deal

The US is reviewing its military and intelligence assets in the UK and may pull them out following the UK’s decision to use Huawei. The US has banned Huawei and engaged in a campaign to pressure its allies to do the same, especially those allies that, along with the US,...
Posted On 06 May 2020
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Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience

Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 million while setting a valuation of $6.2 billion for the company. Then on Friday the stock surged 53 percent above their initial offering price...
Posted On 05 May 2020
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Microsoft Blames Security For Lack of Thunderbolt, Removable RAM on Surface Devices

Microsoft has blamed an unlikely target for Surface devices not having Thunderbolt ports or removable RAM: security. According to WalkingCat on Twitter, a Surface engineering webinar says that security is the main reason for both features being missing from Surface tablets and...
Posted On 04 May 2020
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Dan Lok: Most People Suck at the Conversion Mechanism

Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok. Lok...
Posted On 02 May 2020
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Amazon Reports Earnings, Will Spend Q2 Profits On COVID Expenses

Amazon released its first quarter results, beating analysts revenue estimates while falling short of their earnings-per-share estimates. Amazon has been at the center of the coronavirus pandemic, as the e-commerce giant has become a lifeline for many consumers sheltering in...
Posted On 01 May 2020
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Microsoft Reports Quarterly Results, Azure Scores Big

Microsoft has released its quarterly earnings for the third quarter of fiscal 2020, and Azure stands out as one of the company’s big hits. Analysts were deeply interested in Microsoft’s earnings for this quarter, in view of the ongoing coronavirus pandemic. How the company faired...
Posted On 30 Apr 2020
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The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it’s manic,” says Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data...
Posted On 29 Apr 2020
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