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Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

Smart Shopping campaigns aren’t just a feature update. “[It’s] a totally fascinating product, but has some drawbacks as well,” Mike Ryan, product management lead at Smarter Ecommerce, said of Google’s Smart Shopping campaigns, which use automated ad placement and bidding to...
Posted On 16 Jun 2020
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Bing upgrades text-to-speech, expands intelligent answers, improves visual search

Check out the latest upgrades made to Bing around voice, image and answer search. Bing announced large upgrades to their text-to-speech capabilities in voice search, improvements to their intelligent answers and visual search capabilities. Intelligent answers. Bing’s intelligent...
Posted On 15 Jun 2020
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Stop losing clicks to your competitors. Protect your brand in search.

Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards...
Posted On 12 Jun 2020
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SEOs frustrated by Google’s belated pagination announcement

Apparently, people don’t like being kept in the dark. This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site...
Posted On 11 Jun 2020
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TSMC Will Build $12 Billion Semiconductor Factory in US

Following reports the Trump administration was in talks with chip makers to build US factories, TSMC has announced plans to do just that. TSMC is the primary provider of chips for Apple’s iPhones and iPads, as well as a variety of other smartphone makers. The news is a big win...
Posted On 10 Jun 2020
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Apple Says iOS Mail Vulnerability Poses No Immediate Threat

Apple has said a recently discovered iOS Mail vulnerability poses no immediate threat and a fix is coming soon. As previously covered, security firm ZecOps discovered a flaw in iOS Mail, affecting both iPhones and iPads. The flaw involved a blank email being sent to a device, an...
Posted On 09 Jun 2020
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iOS Mail Flaw May Have Left Users Vulnerable For Years

Researchers have discovered a flaw in the iOS version of Mail that may have left countless iPads and iPhones vulnerable to data theft. According to Reuters, the flaw was found by San Francisco-based ZecOps, a company specializing in mobile security forensics. The investigation...
Posted On 08 Jun 2020
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Windows 10 Includes Improved Cortana

Cortana has received some nice upgrades in Windows 10, with a focus on helping users be more productive. Cortana is Microsoft’s “personal productivity assistant,” and the company is doubling down in its efforts to make the assistant as helpful as possible. With an unprecedented...
Posted On 06 Jun 2020
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How To Choose The Right Social Media Networks For Your B2B Business

One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true....
Posted On 05 Jun 2020
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Google intros open testing ads, new asset reporting and more for App campaigns

The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months. With GDC, the annual game developers conference, postponed due to the coronavirus outbreak, Google announced its annual slate of feature updates for game...
Posted On 04 Jun 2020
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