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One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true....

The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months. With GDC, the annual game developers conference, postponed due to the coronavirus outbreak, Google announced its annual slate of feature updates for game...

Bing has unveiled a new feature that gives users competitive backlink data for similar and recommended sites. The announcement was made via the Bing Webmaster Team Twitter account: Backlinks is back in the new Bing Webmaster Tools https://bing.com/webmasters/backlinks… !...

During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences. One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we...

Join us online (for free!) June 23-24 to access 30+ sessions from leaders in search marketing technology, plus keynotes from four Search Engine Land experts. Next month, thousands of search marketers from around the world will log online for SMX Next, a free virtual event...

Following ongoing issues with its decision to include Huawei in part of its 5G network, Britain is now interested in creating a 5G alliance to counter China. The US has banned Huawei over allegations it serves as part of Beijing’s spying apparatus. US officials have gone on to...

Arizona Attorney General Mark Brnovich has filed a lawsuit against Google, claiming the search giant collects location data even after users opt out. Google has been under increasing scrutiny, both in the US and Europe, over its privacy practices. Arizona is the latest to take...

Google has become the latest company to allow employees to work from home for the rest of the year, and promised to give them $1,000 to help. In a blog post on Tuesday, CEO Sundar Pichai outlined the company’s policy, saying that the majority of Googlers will be able to work from...

Following a decision to allow Huawei to participate in Britain’s next-gen networks, it seems as though the government is reevaluating its stance. Huawei has been accused of being a part of Beijing’s spying apparatus, essentially giving the Chinese government a backdoor into any...

Google Chrome is about to help browser tab addicts keep things more organized with tab groups. As Google points out, when it comes to web browsing, there are two types of people: tab minimalists and tab collectors. Collectors, as the name implies, use tabs far more than...