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Starlink Satellites Ruin Astronomy Photos

A Space X Starlink satellite is being blamed for ruining photos of the NEOWISE comet. Space X, Amazon and a number of other companies are racing to deploy networks of low earth orbit (LEO) satellites to provide high-speed internet access. Unfortunately, however, they may have a...
Posted On 08 Aug 2020
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The Election: More searchers, more opportunities

Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins. In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it...
Posted On 07 Aug 2020
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Google extends lead forms to YouTube, Discovery campaigns

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery...
Posted On 06 Aug 2020
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DOJ Reviewing Intuit’s Credit Karma Deal

The Department of Justice (DOJ) is reviewing Intuit’s recent attempt to acquire Credit Karma over anticompetitive concerns. Intuit moved to purchase Credit Karma for roughly $7 billion in cash and stocks. While the deal appears to join two complimentary services on the surface,...
Posted On 05 Aug 2020
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Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This...
Posted On 04 Aug 2020
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How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the...
Posted On 31 Jul 2020
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Twitter May Be Looking At Subscriptions to Boost Revenue

Twitter may be looking at subscription options in an effort to boost revenue and offset sluggish ad sales. Like many social media platforms, Twitter has seen a surge in users as a result of the pandemic. During the most recent quarter, the company’s Monetizable Daily Active Users...
Posted On 30 Jul 2020
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Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

Sure to be a marathon, the hearings could be dramatic or incredibly dull. At a time of unprecedent political polarization, there’s a rare bi-partisan consensus in Congress that the major U.S. tech companies have too much power. That proposition and its implications for the...
Posted On 29 Jul 2020
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Tech And The Economic Recovery

After the COVID-19 pandemic brought the global economy to a grinding halt, technology allowed it to start crawling forward again. This was by way of delivery apps for things like food and household goods as well as remote work, which has kept the economy moving, albeit more...
Posted On 28 Jul 2020
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Bing homepage gets 31 holiday-themed surprises for each day of December

In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations. Bing has kicked off its holiday celebrations, adding 31 holiday-themed surprises to its homepage. Each day in December is marked with...
Posted On 27 Jul 2020
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