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PayPal has announced its acquisition of Honey Science Corporation, a price comparison platform that helps shoppers save money. Honey was founded in 2012 and provides promo codes, discounts and online coupons to customers. Customers can even add items to their list and be notified...

Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. This past December, Google communicated changes to its Google Ad Grants program....

You can now get your WordPress content indexed immediately using Bing Webmaster Tools plugin. Bing announced it has released a new WordPress plugin that leverages the Bing Webmaster Tools API to submit new and updated content from your WordPress blog directly to Bing’s search...

The Trump administration has been putting increasing pressure on Chinese firms, including Huawei, ZTE, TikTok and WeChat. All four companies have been banned, with TikTok and WeChat’s ban going into effect on September 15. TikTok has been desperately trying to find a buyer before...

How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic. Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic. The...

“You’ve got to bail everyone out,” says Expedia and IAC Chairman Barry Diller. “This is like when you’re picking losers and winners. Everybody is in the same position which is the world stopped for commerce. You see this when you drive down streets and you see big cities and...

“It’s a great space a great and a great opportunity,” says Fiserv CEO Frank Bisignano. “You have to love the clients and you have to love the payment space. The opportunity to build things and grow is always a lot of fun. From large to small there’s a comeback in payments and we...

Intended to save users time by incorporating data once housed only in YouTube Analytics. Today, Google announced it is revamping the reporting available in AdWords for Video. Video campaigns are still isolated from all other AdWords campaigns, but the new reporting changes should...

A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility. Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to...

Mobile was responsible for 54 percent of paid-search ad revenue last year. The IAB and PwC today released its Internet Advertising Revenue Report, which asserts that digital advertising is now officially bigger than TV advertising in the US. Digital ad spending reached $88...