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Mobile World Congress 2021 Delayed Until Late June

Mobile World Congress (MWC) 2021 has been delayed as a result of the coronavirus pandemic. MWC is the premier event for the mobile world, giving users a glimpse of the advancement mobile phone makers are working on. It’s especially important for smaller manufacturers, giving them...
Posted On 26 Sep 2020
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How to Turn Seasonal Shoppers Into Year-Round Customers

The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn. Deloitte’s yearly forecast for the holiday shopping season also showed that retail sales are expected to grow from 5 percent to...
Posted On 25 Sep 2020
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Compare 9 paid search campaign management tools

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can...
Posted On 24 Sep 2020
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What killing rel=prev/next means for SEO

Make sure it’s clear to Google which page is your Page One – and don’t sweat the legacy code. By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google...
Posted On 23 Sep 2020
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Smart speakers set to eclipse tablets globally by 2021

Commerce, advertising or something else: The smart speaker model hasn’t been figured out. By 2021, there will be more smart speakers in use than tablets according to a new global forecast from Canalys. The firm says that the worldwide base of smart speakers will grow from...
Posted On 22 Sep 2020
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Bing Now Powers AOL Search: What Advertisers Need To Know

Here’s what’s changing in Bing Ads with the addition of AOL to the network. The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal affects all AOL search traffic worldwide...
Posted On 21 Sep 2020
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Ransomware Results In a Fatality In Germany

Ransomware has been a growing issue for years but, in a first, ransomware appears to have caused the death of a hospital patient. According to the BBC, a ransomware attack disabled Düsseldorf University Hospital in Germany. A female patient at the hospital was preparing for a...
Posted On 19 Sep 2020
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Peloton Moving Toward Subscription Model, Says CEO

“In five or ten years from now, I’d be surprised if (Peloton wasn’t available as part of a subscription),” says Peloton CEO John Foley. “I think there’s a there for sure. It’s not something you’re going to see in the next year. We didn’t need to have it yet but I love moving in...
Posted On 18 Sep 2020
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How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but...
Posted On 17 Sep 2020
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After 4-Month Slide, YouTube Regains Viewers & Sessions

After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That’s according to the latest stats from comScore, just released this afternoon. YouTube remains far and away the dominant video site...
Posted On 16 Sep 2020
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