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Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in...

Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide. Starbucks COO Rosalind Brewer says they are still looking at the total cost of delivery very “carefully” but they are emboldened by...

A Space X Starlink satellite is being blamed for ruining photos of the NEOWISE comet. Space X, Amazon and a number of other companies are racing to deploy networks of low earth orbit (LEO) satellites to provide high-speed internet access. Unfortunately, however, they may have a...

Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins. In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it...

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery...

The Department of Justice (DOJ) is reviewing Intuit’s recent attempt to acquire Credit Karma over anticompetitive concerns. Intuit moved to purchase Credit Karma for roughly $7 billion in cash and stocks. While the deal appears to join two complimentary services on the surface,...

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This...

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the...

Twitter may be looking at subscription options in an effort to boost revenue and offset sluggish ad sales. Like many social media platforms, Twitter has seen a surge in users as a result of the pandemic. During the most recent quarter, the company’s Monetizable Daily Active Users...

Sure to be a marathon, the hearings could be dramatic or incredibly dull. At a time of unprecedent political polarization, there’s a rare bi-partisan consensus in Congress that the major U.S. tech companies have too much power. That proposition and its implications for the...