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A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility. Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to...

Mobile was responsible for 54 percent of paid-search ad revenue last year. The IAB and PwC today released its Internet Advertising Revenue Report, which asserts that digital advertising is now officially bigger than TV advertising in the US. Digital ad spending reached $88...

“The most important thing that we look at is the underlying health of the marketplace,” says eBay CEO Devin Wenig. “For me, that really comes down to three things. It’s how many people are shopping with us? How many people are selling with us? And how much inventory is in the...

The new offering launches with a small volume of traffic in the U.S. this month. Organic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers, and will...

iOS 14 has a number of significant privacy improvements, one of which has been a source of embarrassment for several high-profile apps. Privacy was one of the highlights of Apple’s WWDC 2020 Keynote, with the company outlining the steps it is taking to improve the level of...

Campaign plans can now also be viewed and edited by other stakeholders. Google has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performance Planner can now account for conversion delay and supports shared budgets...

“It was a strong quarter for us certainly across almost every metric,” says PayPal CEO Dan Schulman. “What’s happened is the world has accelerated from physical to digital across almost every industry. If you look at health care it’s all about telemedicine right now. If you look...

The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam. Microsoft released a significant update to its Bing Webmaster Guidelines last month. To dig into the changes, Search Engine Land contributing editor, Barry Schwartz,...

Got great video content that no one’s seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence. YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, accord...

Jean-Louis Gassée, former Apple executive, has postulated that Apple’s move to custom silicon will force Microsoft to move to ARM. Jean-Louis Gassée worked at Apple from 1981 to 1990, taking over as head of Mac development following Steve Jobs’ ouster. After his own departure...