By

Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce businesses prefer to invest in a good loyalty program. And product recommendations is one of the best marketing tools that a retailer...

Apple has announced its upcoming ‘Hi, Speed’ event, in which it plans to unveil its 5G iPhone 12. As carriers continue rolling out 5G across the country, the lack of a wide variety of quality 5G phones is one of the factors holding back widespread adoption. Apple’s iPhone is...

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust. The most important thing I’ve learned from my 15 years of PPC...

Microsoft has announced it is shifting its search engine branding from Bing to Microsoft Bing. Bing is currently in second place in the search market, far behind Google. According to Jordi Ribas, CVP, Microsoft Bing Engineering, the search engine does power a number of...

Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France,...

Apparently, people don’t like being kept in the dark. This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site...

Microsoft released this year’s top Bing searches for celebrities, athletes, news stories and a number of other categories. Following Yahoo’s lead, Bing has released its top searches in 2015 for celebrities, athletes and news stories, along with a number of other categories....

If you are missing your daily commute to and from your office, Microsoft Teams is coming to your rescue. According to the Wall Street Journal, Microsoft Teams is developing an update to Teams that will give you and your colleagues a virtual commute. The Teams update launching...

“Revolve is a whole new species of fashion retail,” says Jesse Timmermans, the CFO at Revolve, in an interview with Entrepreneur Network partner Business Rockstars. “We’ve taken the traditional retail model and evolved that experience to be laser-focused on the largest buying...

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes. If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world,...