By

Apple is moving forward with its requirement that app developers include a privacy label with new app submissions, beginning December 8. Apple has established itself as the smartphone platform of choice for privacy conscious consumers. Many of its recent moves have angered...

The tool is under ‘Close this business on Google.’ Roughly a week a go, Google announced that Google Search and Maps will start showing whether a business is temporarily closed in response to the coronavirus crisis. This followed an earlier directive to local...

Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks. With so much...

John Hancock is offering customers who commit to regular exercise an Apple Watch Series 6 or an Apple Watch SE for as little as $25. John Hancock, life insurance company, has offered Apple Watches since 2017 as part of its John Hancock Vitality Program. The program provides steep...

Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season. NFL fans in Denver, Indianapolis, Green Bay and Seattle might be happy to know that Bing’s prediction engine has slated their hometown...

The Federal Communications Commission (FCC) has established the 5G Fund for Rural America in a bid to close the digital divide. Because of the sprawling nature of the US and its large geographic footprint, there is a long-recognized digital divide between urban areas and rural...

Learn something new, connect with fellow marketers, and get your specific search marketing questions answered! Ready to explore the advanced nuances of technical SEO? Craving a deeper understanding of Google Ads? Searching for fellow in-house SEOs who understand your particular...

Google’s recent updates provide SEOs with more freedom to focus on users instead of bots. Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced...

Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately,...

The US Department of Justice has officially filed antitrust charges against Google, accusing the search giant of monopolistic practices regarding its search business. DOJ officials have been investigating Google for some time, with Attorney General William Barr pushing for a...