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The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019. Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access to non-public...

Google says Universal App Campaigns are now delivering 50% of app downloads across its network. Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now...

To stay on top today, you need to be diligent in assessing your site’s usability and the quality of its content. Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality...

The new test is part of a broader focus on monetizing the growing number of local searches. Google is testing more ad opportunities in knowledge panels. In this case, it’s testing ads on panels for local businesses. Spotted by Dr. Pete Meyers of Moz, the example below shows an ad...

ActivTrak has raised $50 million to help companies “understand and optimize how digital work gets done.” ActivTrak is a company that specializes in helping customers understand how their employees work. The company’s cloud-based platform analyzes data to help companies discover...

New visualizations from Bing Ads will help advertisers garner industry information in a quick (& beautiful) format. When it comes to providing advertiser data, Bing is on a roll. Last month Bing released in-depth demographic and reach data with slick charts and graphs. Today...

The social media marketing week in review: A round up of news and announcements you may have missed. Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This...

It’s more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are key. With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across...

iOS 14.2 features Just-In-Time (JIT) compilation, which should significantly speed up emulation app performance. JIT compilation involves compiling code while the application is running, as opposed to building the application ahead of time, as in Ahead-Of-Time (AOT) compilation....

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. In this new guide, LXRGuide...