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China is looking to expand its weather control program, making it possible to trigger artificial rain or snowfall in over half the country by 2025. Weather control involves “seeding” clouds with silver iodide or liquid nitrogen to trigger precipitation. The concept of cloud...

To focus on “core business strategy,” Bing will stop gathering its own mapping imagery and instead license data from third parties. Bing has decided to get out of the map imagery collection business and will rely on licensing deals to power some of its key mapping...

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Krause discusses how to succeed by focusing on the post-click experience. Google AdWords, Bing Ads and other paid media platforms are attractive channels to...

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming....

Salesforce announced that it is buying Slack for $27.7 billion in cash and stock. The company says that combining Slack with Salesforce Customer 360 will be transformative for customers and the industry. They say that the combination will create the operating system for the new...

Any campaigns using it will be switched to daily budgets. Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on...

High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in. With Wednesday’s launch of Windows 10, Bing Ads General Manager David Pann has outlined the benefits advertisers should expect to reap from the ways in which search is woven into the...

IBM has announced it is acquiring applications performance monitoring (APM) company Instana to aid in its hybrid cloud and AI strategy. IBM made headlines in October when it announced its plans to split itself into two companies. The legacy business will be split into a new...

Walmart is taking aim at one of Amazon’s biggest benefits, fast shipping, by using its stores to speed up delivery. Amazon Prime is one of the biggest advantages Amazon has, providing free two-day shipping on many products. Many of its competitors have struggled to match its...

Starting Wednesday, YouTube began running ads on some content creators’ videos without sharing the revenue those ads bring in. Traditionally, YouTube shares ad revenue with content creators in the YouTube Partner Program (YPP). In order to qualify to be in the YPP, a creator must...