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Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately,...

The US Department of Justice has officially filed antitrust charges against Google, accusing the search giant of monopolistic practices regarding its search business. DOJ officials have been investigating Google for some time, with Attorney General William Barr pushing for a...

GM has announced it is investing at least $2 billion to increase production of its electric vehicles. The company plans to transition its Spring Hill, TN factory to electric vehicle production, making it the third one equipped to do so. The all-new, electric Cadillac LYRIQ will...

Microsoft unveiled a major change as part of its Patch Tuesday yesterday, indicating some drivers may no longer work. Apple and Microsoft have both been increasing the security of their operating systems. A big part of that is digitally signing software to verify its...

There are some edge cases left with the indexing bug but those Google has posted another update regarding the indexing issues with mobile-indexing and canonicalization. As of last Wednesday, October 14, 2020, the final indexing issue has been resolved, outside of minor “edge...

Zoom has announced it will be rolling out end-to-end encryption (E2EE) beginning next week. Zoom quickly became the de facto standard for remote work and distance learning during the coronavirus pandemic. Unfortunately, the company made a number of security missteps early on,...

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ B2B and B2C search marketing efforts are two different animals. From keyword development to...

Conversion Lift is also now in beta for YouTube campaigns. Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google announced Monday. YouTube...

One of the biggest reasons a site gets hacked is for SEO purposes. A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the success of a site’s SEO campaign and boost its...

Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in...