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Analyze your paid search spend, revenue, and profit to forecast your ideal ad cost for 2021

What’s the key to growing sales, revenue, and profit in the upcoming year? Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how much revenue and profit that spend will generate? In this e-book, Omnitail walks you through...
Posted On 24 Dec 2020
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Google Search Console brings back request indexing tool

After 69 days of it not working, it is now back up and running. Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday...
Posted On 23 Dec 2020
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Google Home Hub: An SEO perspective

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub. Google began shipping the Google Home Hub, the Google Assistant with a display, to consumers last week. After having a few days to play with the Google...
Posted On 22 Dec 2020
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Rockwell Automation Taking Manufacturing To Whole New Level

“The acquisition today of Fiix is a really exciting one,” says Rockwell Automation CEO Blake Moret. “It spans the gap that’s traditionally existed between manually entered keystroke data and real-time data that’s coming from the equipment itself. This helps take maintenance and...
Posted On 21 Dec 2020
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NSA Warning of On-Premise to Cloud Attacks

The National Security Agency is warning of attacks that target the local network and ultimately compromise organizations’ cloud resources. As companies migrate to the cloud, improved security is one of the top selling points. While that is generally true, many security processes...
Posted On 19 Dec 2020
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Why the Google Search Network isn’t working for your B2B business

Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. Not infrequently, we hear from B2B businesses that have grown...
Posted On 18 Dec 2020
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Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It

Many webmasters have been pressured to switch from HTTP to HTTPS, but some are finding that this is resulting in a loss of traffic from Bing. Columnist Ben Goodsell explains the issue and offers solutions. Last August, Google announced they’d be giving a small ranking boost for...
Posted On 17 Dec 2020
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Grow Customer Lifetime Value with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and...
Posted On 16 Dec 2020
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Google Asking For Help With Its Fuchsia OS

Google is opening the door to greater collaboration with the open source community on its latest operating system (OS) endeavorer, Fuchsia. Google has been working on Fuchsia since at least 2016, when its existence was first publicly known. Much of Fuchsia’s development has been...
Posted On 15 Dec 2020
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With so many choices, which SEO tool is right for you?

Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. In this report you will learn: Who the leading players are...
Posted On 14 Dec 2020
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