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Bing Search Adds AMBER Alerts

Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box. Bing has added AMBER alerts to their search answer box at the top of the search results. Bing announced that this feature was added yesterday “to help increase...
Posted On 02 Mar 2021
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Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy

Advertisers will need to use call or location extensions to display phone numbers. The free phone call ride is coming to an end for PPC advertisers. Back in April 2013, Google stopped allowing advertisers to put phone numbers in their AdWords ad copy. Today, Bing Ads announced a...
Posted On 01 Mar 2021
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Facebook-Australia standoff may have turned a corner

The proposed news bargaining code remains in suspense as Australia’s Treasury department brings Facebook and publishers back to the table. ICYMI: Facebook unfriended Australia this week after the government there proposed a legal code that would allow Australian news...
Posted On 24 Feb 2021
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3 free tools to comprehensively test page speed

Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine. Having a fast site is important, since faster sites are rewarded with improved search engine optimization (SEO) and the ability...
Posted On 22 Feb 2021
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iProspect: 2016 mobile CPCs up 26 percent, Shopping spend up 41 percent

The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. In its quarterly Paid Search Trends report, digital marketing agency, iProspect, says 2016 was “the year of efficient growth” for paid search. It was a year in which...
Posted On 20 Feb 2021
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Google Search dark theme mode expands but search ads are hard to distinguish

Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background. Google has been expanding its roll out and test of dark mode or dark theme for the company’s search interface. Google started testing this back in December...
Posted On 19 Feb 2021
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Five-Star Review? Maybe Not as Amazon Grapples With Fake Reviews Industry

Amazon is grappling with an entire industry aimed at providing fake reviews and gaming the system, according to new research. Which? is a UK-based company that reviews products and services and helps consumers make educated choices. The company has investigated the state of...
Posted On 17 Feb 2021
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Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had

Bing’s search results include original content and almost anything a fan would need to know before the game starts. That’s what it looks like if you do a search for “super bowl” on Bing. (You can click the image to see a bigger version if it helps. I’ll be commenting on the...
Posted On 13 Feb 2021
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The ultimate guide to HTTP status codes and headers for SEO

Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn. In the client-server architecture of the World Wide...
Posted On 11 Feb 2021
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Senators Want to Reform Section 230 Protections

Senators have introduced a bill to limit the protection afforded to tech companies by Section 230 and reform the legislation. Sens. Mark R. Warner, Mazie Hirono and Amy Klobuchar have announced Safeguarding Against Fraud, Exploitation, Threats, Extremism and Consumer Harms (SAFE...
Posted On 10 Feb 2021
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