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Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data. In a blog post today, Google announced that it will make its alternative to third-party cookies available for public testing in Q2 2021. “Federated Learning of Cohorts...

Bing deploys a “significant redesign” to their mobile homepage. Bing announced that they’ve completely redesigned their home page for mobile users on iPhone and Android devices. Bing calls this a “significant redesign” of their mobile home page. Besides for quick...

In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. This is the first of a three-part series about SEM account management. SEM is a fun and constantly...

Verizon has announced it is partnering with Unity to help drive 5G-powered digital experiences and mobile edge computing (MEC). 5G is the next generation of wireless technology that promises revolutionary speeds, opening up a whole new world of digital possibilities. Augmented...

Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change. Among the slew of changes to search Google announced Thursday, we wanted to delve deeper into the passage-based indexing announcement. Passage-based...

When Apple released the over-ear AirPods Max in December, the headphones came with a staggering $550 price tag. According to iFixIt, there’s a good reason. iFixIt is well known for its teardowns of popular tech. Whenever a device or gadget comes out, the site is quick to break it...

Google is being sued by 30 states, as the company faces its third lawsuit over abusing its monopoly in search and online advertising. Google is already facing lawsuits by the Department of Justice (DOJ), as well as a coalition of 10 states. The new lawsuit is led by Colorado...

A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often...

A new survey shows that only 27% of SMBs buy software that meets or exceeds their needs. Unlike many large businesses and enterprises, small and medium businesses often rely on off-the-shelf software for their daily operations. Despite that, the vast majority are making...

The beta will likely get more advertisers to try Bing Product Ads as Shopping Campaigns can be imported from AdWords No surprise, Bing Ads is now testing the waters with the Shopping Campaigns. The team announced that the beta round of Shopping Campaigns á la Google AdWords is...