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Apple and its partners have launched a $200 million “Restore Fund” aimed at removing carbon from the atmosphere. Apple has been working for years to reduce its carbon footprint, committing last year to have its entire supply chain carbon neutral by 2030. The company, along with...

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively. The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize...

Twitter has enabled 4K picture uploads via iOS and Android, bringing its mobile apps on par with its web app. Twitter’s apps were previously limited to 2048 x 2048 pixels, whereas the web app could upload photos with a resolution of 4096 x 4096. The company has now upgraded its...

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important. We generally think about search engine optimization in relation to humans: What queries are my customers using? How can I get more...

Over six weeks after Google launched their form for Europeans who want to make their Right To Be Forgotten request, Microsoft Bing has launched theirs over here. The form does differ from Google’s but both Google and Bing, as well as other search engines, have the obligation to...

Bill and Melinda Gates have announced their divorce, putting into question the fourth largest personal fortune. The iconic founder and former CEO of Microsoft, Bill Gates has been married to his wife, Melinda, for 27 years. The two originally met in 1987, while working at...

Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016. A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always...

Lyft has announced Toyota subsidiary Woven Planet is acquiring its self-driving division, Level 5. Autonomous driving is widely considered to be the next major evolution of the auto industry. Unfortunately, autonomous driving has been a difficult technology to crack for companies...

Bing is testing several new interfaces for their search results. The tests interface includes moving the top navigation below the search box, using yellow lines above or on the left side of the navigation menus and/or gray arrows integrated with the top box above. The current...

“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year. That would be more typical of...