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IBM is continuing its breakneck pace of acquiring companies, with Turbonomic the latest acquisition. IBM is working to reinvent itself as a hybrid cloud provider, with plans to spin off its legacy business. To aid in that endeavor, the company has been snapping up startups left...

B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading...

Google hopes to help advertisers manage bid strategies and drive performance Google is launching new features for Smart Bidding to help make automation more intuitive to search marketers’ needs and better cater to changes in each advertiser’s individual market. Top signals...

Elon Musk has disclosed that Starlink has received more than 500,000 orders, most of which will be filled. Starlink is the satellite constellation being deployed by Musk’s SpaceX company for the purpose of delivering high-speed internet access to underserved communities. Because...

IBM has announced it is bringing Python data science platform Anaconda to Linux on IBM Z & LinuxONE. Anaconda is the leading Python data science platform, with some 25 million users relying on the platform for machine learning, data science, predictive analytics and more. IBM...

Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning boosts rankings and linking success. Content and links are still pillars of search engine optimization (SEO). In fact, Google has told...

Hints of more improvements to come. The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and...

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and...

Ericsson has announced indoor 5G antennas, for both mmWave and mid-band 5G. As carriers roll out 5G service, indoor reception continues to be an issue, especially for the high-band mmWave variety. mmWave is the fastest flavor of 5G, but it suffers from extremely limited range and...

Governor Andrew Cuomo has signed a bill that would force companies to make broadband access available to low-income families for $15 a month. Internet access is more important than ever, as employees work from home and children learn remotely as a result of the pandemic....