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Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case...

App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a...

Microsoft has (finally) released a 64-bit version of the OneDrive sync client for Windows. OneDrive is Microsoft’s online cloud storage service, and serves as a critical part of Microsoft 365. Until now, the company only offered a 32-bit version. The move to 64-bit allows...

The social media marketing week in review: A round up of news and announcements you may have missed. TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify...

Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most...

Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword —...

After a few focused hours, you’ll be ready to write high-ranking content, optimize copy for organic visibility, create visually stunning display ads, and more. Compelling content is your key to driving search marketing success. Join us in two weeks at SMX Create — online Tuesday,...

Facebook continues to expand Shopping capabilities and features across its platforms. As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and...

Learn about the significant changes in GA-4 and what it means for your business. Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and...

Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search Engine Land’s Periodic Table of SEO Success, this guide will walk you through the various elements that go into search engine...