By

Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. A key challenge when working on what we could term “large-scale” PPC accounts is...

Tesla is currently “under review” by California’s DMV to determine if the company’s Full Self-Driving (FSD) technology claims were misleading. Like many companies, Tesla has been working toward autonomous driving technology. Autonomous driving software is ranked on a scale of 0...

Intel is looking at possibly purchasing chipmaker SiFive, as it looks to compete with Arm Holdings. Once the dominant chipmaker in the world, Intel has lost its luster, losing much of the mobile market to Arm Holdings. Arm’s chips are renowned for offering the optimal blend of...

Bing, Microsoft’s search engine, has finally added a full size scientific calculator to their search results. Daniel Rubino from WP Central first noticed this addition on Friday saying that now when you search for a math answer, not only do you get the answer, but you also get an...

Elon Musk’s SpaceX is in talks with “several of the airlines” to provide in-flight WiFi using the company’s Starlink satellite internet service. Starlink is the company’s constellation of satellites in low-Earth orbit, designed to provide internet access. Because they are in...

Investment bank Cowen is predicting Apple News+ will account for $2.2 billion in revenue and have some 19 million users by 2023. Apple News+ is the company’s subscription-based news service that provides news and magazines from popular sources. Many of the nation’s largest...

Plus, check out our updated guide to Bing SEO Good morning, Marketers, and can you believe SMX Advanced is next week?! I can, but that’s only because I know how hard the Search Engine Land and SMX teams, expert speakers, and generous sponsors have been working behind the scenes...

Advertisers can begin migrating from destination URLs to final URLs and tracking parameters. Soon after Google introduced Upgraded URLs — the URL format that allows users to change tracking parameters in existing ads without affecting the ad’s history or serving by separating the...

PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. As hectic as it can be, we are lucky to be in an...

Why using a realistic forecasting methodology can give you a competitive advantage. Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive and uncertain process. You have to keep many...