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Data Breach Impacts 3.3 Million VW Customers in North America

Volkswagen has disclosed a data breach with one of its vendors, impacting some 3.3 million North American customers and prospective buyers. Volkswagen is currently the largest auto maker in the world, and has been for several years. Like many companies, however, VW uses outside...
Posted On 09 Jul 2021
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Bing Rewards Program Now Available On iOS & Android Devices

Bing Rewards is going mobile starting today. According to a post on the company’s blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be “coming soon”...
Posted On 08 Jul 2021
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Google to prohibit demographic, zip code targeting for housing, employment, credit ads

The update will roll out in the U.S. and Canada this year. Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target...
Posted On 07 Jul 2021
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Twitter Working On ‘Most Popular Tweets’ Search Project

Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented. Taylor Singletary, a Developer Advocate at Twitter, announced and described the project today in a post on the...
Posted On 06 Jul 2021
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A balanced approach to data-driven SEO

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a...
Posted On 05 Jul 2021
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What’s the best attribution model For PPC?

Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to the...
Posted On 01 Jul 2021
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Salesforce Buys Slack for $27.7 Billion

Salesforce announced that it is buying Slack for $27.7 billion in cash and stock. The company says that combining Slack with Salesforce Customer 360 will be transformative for customers and the industry. They say that the combination will create the operating system for the new...
Posted On 29 Jun 2021
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Venmo to Allow Business Transaction on Personal Accounts

Venmo is making a major change to its terms of service, allowing business transactions on personal accounts for the first time. Venmo is a popular digital payment app that is owned by PayPal. Until now, the company did not allow business transactions on a personal account....
Posted On 28 Jun 2021
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Local businesses can solicit GoFundMe donations via Bing Places

The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few weeks. Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the...
Posted On 26 Jun 2021
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Best practices for qualifying your link opportunities

So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and...
Posted On 23 Jun 2021
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