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Video: Andrew Goodman on paid search against big brands & proper PPC experiments
Posted On 27 Apr 2022
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Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long.
In our talk, we discussed many topics including how to compete in paid search against big brands. He explained that it is actually fun to be in a position with a new client and be able to compete against much larger brands in search. It is all about the KPIs and making sure your ads meet the specific goals, and setting your CPCs and CPAs properly is vital.
We also spoke about setting your PPC experiments and testing. He highly encourages you do testing with your paid search ads, at least do the 50/50 experiments. Andrew recommends you use the Google Campaigns drafts and experiments feature and run these tests, see what works and what does not work.
Here is the video interview: