New Launch Evolves the Dropbox Experience To a Living Team Workspace, Says CEO

“We’ve launched the biggest change we’ve ever made to our product, an all-new desktop app,: says Dropbox CEO Drew Houston. “It evolves the Dropbox experience from a folder full of files to a living team workspace. You can have not just files but any kind of cloud content. We saw so many of our customers, and frankly ourselves, struggling. There are all these new apps and they’re great but how do you stitch them all together? We see a big opportunity to make that a much more seamless experience.”

Drew Houston, CEO of Dropbox, discusses extensive new feature added to the Dropbox product from just a folder full of files to a living team workspace in an interview on Bloomberg Technology:

Evolves the Dropbox Experience To a Living Team Workspace

We’ve launched the biggest change we’ve ever made to our product, an all-new desktop app. It evolves the Dropbox experience from a folder full of files to a living team workspace. You can have not just files but any kind of cloud content. So G Suite, things like Google Docs, Sheets,  and Slides, really anything that you’re using. It also includes integrations with tools like Slack and Zoom. From within Dropbox, you can send people messages, you can start meetings, you can send things out for signature, or see your calendar. It’s a much more integrated workspace.

We saw so many of our customers, and frankly ourselves, struggling. There are all these new apps and they’re great but how do you stitch them all together? We see a big opportunity to make that a much more seamless experience. We’re really excited about it and can’t wait to get it out there.

New Dropbox Organizes and Simplifies Your Working Life

Most, if not all companies, are going to have integrations. The opportunity we saw is to organize it, to really bring it into a well-designed coherent experience, and different from some of the messaging tools. What Dropbox allows you to do is within a native app you can have all your content in one place work across all these different ecosystems. Instead of the interface of just being a list of messages, you can see here’s what you’re working on. Here are our projects and here are the most important pieces of content. We think from a design standpoint it’s a pretty different approach.

What we’re seeing is that users want choice. They are using all kinds of different apps for communication, for content, for coordination. What’s missing is a way to stitch it all together. That’s the role that we think we can play. It’s very similar to the role we played in the beginning with helping you get to your stuff from all these different platforms and operating systems. Now we’re thinking about how do we organize and simplify your working life and help stitch together all these different things.

Second, I’d say a lot of what we’re doing is complimentary. You’re not going to stop using Slack or stop using these other tools. In fact, we’re making it easier for you to get to them. We find that a lot of our customers love using these different tools but they need a more integrated experience. Not having that means you’re always switching back and forth and there’s a lot of friction.