SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google launches Outstream Ads to boost video reach beyond YouTube
  Apr 18, 2018 by Greg FinnA new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
• The 40-point SEO checklist for startups
  Apr 18, 2018 by Pratik DholakiyaStartups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track.
• Compare 15 marketing automation platforms
  Apr 18, 2018 by Digital Marketing DepotMarketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […]