Costa Rica: First country in the world to use artificial intelligence to create its country brand strategy

Ten years after the launch of essential COSTA RICA , this Country Brand took the initiative to define its strategy for the next decade, applying one of its values, innovation, becoming the first country brand in the world to use artificial intelligence to define its 2035 vision.

Together with Bloom Consulting, an international firm specialized in Country Branding, essential COSTA RICA used four blocks of information to develop Strategy 2035: a) previous studies on the perception of the Country Brand as a digital identity and rankings; b) strategic documents on Costa Rica , such as decarbonization plans; c) global reports on future trends, such as Sitra Megatrends 2023, OECD Economic Outlook, Global Trends 2030 and more than 10 additional reports; d) as well as interviews with national actors from various public and private sectors to understand their perception of the country today and how they perceive Costa Rica in 10 years.

To become the first country worldwide to use AI in developing a strategy, essential COSTA RICA and Bloom Consulting fed the first three blocks of information into an artificial intelligence platform to be processed and analyzed in depth. This technology not only allowed to identify and evaluate current perceptions about Costa Rica , but also provided key insights into emerging trends and the general sentiment associated with the country in the international media.

The system also generated projections on possible future media coverage, helping to anticipate areas of opportunity to improve Costa Rica ‘s image and presence in strategic global markets, as well as to make more informed decisions, allowing communication strategies to be adjusted to maximize positive impacts on the international audience.

This was followed by a working session with stakeholders and institutions that make up the governance of the Country Brand, in which the priority projects that would receive greater media coverage were defined according to the elements of the Country Brand Perceptions Taxonomy Model and the IA Analysis, and which resulted in this topic as the axis of Costa Rica ‘s strategy : climate change and environmental preservation.

” One of the five values ​​of essential COSTA RICA is innovation, which is why we seek to use it to create the 2035 Strategy by applying AI and we are very satisfied with the results. This roadmap will lead us to establish Costa Rica ‘s position as a world leader in sustainability and the fight against climate change,” said Adriana Acosta , director of essential COSTA RICA .

The application of AI represented advantages in the development of this strategy, some of which were:

• Efficiency: by allowing large amounts of data to be processed from various sources, ensuring comprehensive analysis.
• Depth of insight: AI enabled the detection of subtle patterns and correlations within data, providing deeper insights into the dynamics of perceptions.
• Prospective analysis: using AI, future trends were analyzed, allowing scenarios to be modeled based on multiple variables, with an informed and complete vision.
• Predictive models: which allowed future behavior to be modeled based on global trends, obtaining more accurate predictions about future media trends.

“The fact that Costa Rica is the first country to develop a Country Brand Strategy using artificial intelligence demonstrates how advanced it is and how it is leading the way in country branding,” added José Felipe Torres , Global Director of Nation and Place Branding at Bloom Consulting.

The essential COSTA RICA 2035 Strategy was launched at the end of 2023 with the aim of creating powerful messages focused on climate change and sustainability through the concept of Natural Intelligence. To date, the Costa Rica Country Brand has been implementing actions to strengthen the image of Costa Rica as an articulator of innovation and knowledge on climate change and environmental preservation in various national and international forums.

It is also working with the Costa Rican private sector on a series of workshops to introduce sustainability and the fight against climate change in companies, while aligning the Country Brand licensing program with this new narrative. In addition, digital campaigns and various training sessions are being carried out for local talent, especially young people, on the topics of the strategy.

” Costa Rica is already well positioned in terms of climate change and environmental preservation, which is why with Strategy 2035 – and thanks to future scenarios analyzed with the help of AI – we are working to capitalize on what the country has built over decades with specific actions that help improve its international image and promote the implementation of tactics that reinforce Costa Rica ‘s leadership in these issues,” said Adriana Acosta .

Photo –  https://mma.prnewswire.com/media/2542261/Essential_COSTA_RICA.jpg