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Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis can transform your PPC retargeting by identifying your most...

Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks. In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re...

CAE has been awarded on the Forbes list of the World’s Top Companies for Women 2024. This prestigious award is presented in collaboration with Statista, the world-leading statistics portal and industry ranking provider. The awards list can currently be viewed on the...

OUTFRONT Media (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., has unveiled a new campaign with The Farmlink Project, the fastest-growing solution in the charitable food space, to drive home an important food insecurity fact on Thanksgiving....

The global home security system market  size is estimated to grow by USD 25.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.1%  during the forecast period.  Growth of diy home security systems is driving market growth, with a...

Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more. Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought...

GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO. Managing a restaurant’s Google Business Profile (GBP) often involves several steps to post an accurate menu online. In July...

Officials from five Chinese departments including the Ministry of Commerce (MOFCOM), the Ministry of Foreign Affairs and the People’s Bank of China vowed to promote the steady growth of foreign trade at a press conference held on Friday in a move experts said is part of a...

The global gift card market, valued at USD 818.52 billion in 2022, is projected to reach USD 1,897.46 billion by 2030, growing at a CAGR of 10.46%. Key drivers include the rising adoption of digital gift cards and increased corporate gifting initiatives. Gift Card Market Size and...

ATTOM, a leading curator of land, property data, and real estate analytics, today released its third-quarter 2024 U.S. Residential Property Mortgage Origination Report, which shows that 1.67 million mortgages secured by residential property (1 to 4 units) were issued in the...