Michael Baker International Welcomes Chris Miller as Vice President, Total Rewards

Michael Baker International, a global leader in engineering, planning and consulting services, today announced that the firm has welcomed Chris Miller as Vice President, Total Rewards. In this role, Mr. Miller will oversee all aspects of the firm’s compensation and benefits...
Posted On 04 Oct 2024
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C4G Sales Professional Enrichment Podcast: Your Key to Daily Growth
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C4G Sales Professional Enrichment Podcast: Your Key to Daily Growth

C4G is excited to announce the upcoming launch of the C4G Sales Professional Enrichment Podcast, hosted by the esteemed John Kailunas II. This innovative podcast is dedicated to helping sales professionals enhance their skills and grow both personally and professionally. The...
Posted On 03 Oct 2024
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How causal impact studies work and when to use them in PPC
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How causal impact studies work and when to use them in PPC

This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short. We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods...
Posted On 02 Oct 2024
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Google recognizes content creators: A breakthrough for E-E-A-T and SEO
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Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit. Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing...
Posted On 01 Oct 2024
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