Google’s huge search market share loss wasn’t real: Data revised

While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.

• Google fell to 86.58%, down from 86.94% in March and 88.88% YoY.
• Microsoft Bing grew to 8.24%, up from 8.04% in March and up from 6.43% YoY.
• Yahoo grew to 2.59%, up from 2.48% in March and up from 2.33% YoY.

Google is dropping. While it wasn’t as dramatic a drop as Statcounter first reported, Google has been consistently losing U.S. search market share since August 2023, when it was at 89.03%. Google’s highest search market share in the past 12 months was 89.1% in May 2023.

• Coincidentally perhaps, Google announced Search Generative Experience last May.

Globally. Google has 90.91% search market share, according to Statcounter’s revised data. This is down from 91.38% in March and down from 92.82% YoY. Google’s highest search market share during the past 12 months globally was 93.11% last May.

• Microsoft Bing is at 3.64%, up from 2.76% YoY.
• Yahoo is at 1.13%, up from 1.11% YoY.

Still reviewing. However, Statcounter is still reviewing its search data for April 2024, according to a popup on its chart.

• This data could still change more within the next 40 days or so when it completes its period of quality assurance testing and revision, according to Statcounter.