- What aspects of our product made you happiest?
- In what ways did our product exceed your expectations?
This question assumes the customer had a positive experience, which can influence them to provide a more favorable review than they might have otherwise.
Highlighting specific product features
- Don’t you think the quietness of our blender was its best feature?
- Did you find the user-friendly interface of our software to be the standout feature?
- How beneficial was the advanced battery life of our portable charger for your daily needs?
This question directs the respondent to focus on a specific feature, potentially overlooking other aspects they might have found more or less satisfactory.
By asking users to agree with these questions, which are almost statements themselves – you can repurpose them for other marketing purposes. For example, “With 1,300 reviews, customers love how quiet our blenders are.”
Comparing with competitors
- How much better did you find our product compared to alternatives in the market?
- In what ways is our software solution more user-friendly than what’s currently available on the market?
- How does the durability of our product surpass that of similar items you’ve used before?
By assuming the product is better, this question leads the respondent only to consider aspects where the product may outperform competitors rather than offering an unbiased comparison.
Creating helpful content for ecommerce
Ecommerce sites can create helpful content at scale without completely reinventing their processes.
By incorporating dynamic elements on category pages and leveraging user-generated content through targeted review questions, you can produce helpful ecommerce content without a complete overhaul of existing processes.
These practical methods can improve search engine rankings and elevate the user experience by providing valuable information and building trust with potential customers.