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If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then...

Once upon a time, SEO was one of the sciences on the Internet. There were specific theories and formulas to get a site to rate well. Those were the times when automated links and refurbished content were a guarantee for success. However, one day the Sleeping Beauty woke, but...

Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit. Indexing is really the first step in any SEO audit. Why? If your site is not...

Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses. What is CRM? Salesforce explains to small business why CRM is important to...

For many entrepreneurs, running a small business is exhilarating and liberating. You not only have control over daily operations, but you can decide who you want to work with, and you can even choose to turn your passion into your business. Small business ownership also gives...

Mobile has changed everything. Phone calls can be your most valuable conversions. The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices...

Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.   Whether paid or organic, when it comes to search...

Whether you are in the process of taking your startup site public or honing your on-site search engine optimization (SEO) post-launch, it’s important to have a process in place to make sure you aren’t missing anything. To that end, we’ve collected 40 factors we recommend...

Structured data in the format of schema markup can have multiple benefits when it comes to search engine optimization (SEO). While it is not a ranking factor, it does indirectly help position your website for better rankings. Some of the benefits of utilizing structured data are:...

In the early 2000s, only established companies or enterprises could afford to conduct webinars. However, in more recent years, advances in teleconferencing have made hosting a webinar more feasible for small businesses and even solopreneurs. It’s clear that webinars are one...