Month

Microsoft is deprecating its Windows Troubleshooters, a staple of the OS for more than a decade since their introduction in Windows 7. Troubleshooters are utilities and wizards that help users diagnose and correct common problems. Microsoft announced will will phase them out over...

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a...

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. While running a...

Microsoft has ended support for the original Surface Duo, a mere three years after introducing the device in 2020. The Surface Duo is an Android-powered, dual-screen device that many saw as the best of both worlds. It offered the most popular mobile operating system paired with...

The Covid-19 pandemic taught many people patience. It taught some humility and humanity, but it also gave the world a chance to connect through technology. Remote work boomed during the pandemic, and although many companies have returned on-site, new doors have been opened for...

This marks the second integration for the audience targeting pilot. Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up...

With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. In a previous column, I addressed the...

Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also...

As more businesses are coming online, it has become important to pay more attention to SEO. You need to focus on the consistent growth of your website through SEO services.  If you are new to SEO and wondering how to constantly improve SEO and get higher growth, then we have got...

Exploring innovation, automation and transparency in the next marketing era. Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach...