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LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to...

Last week, the Bing Webmaster blog published a post about how Bing handles rel=”next” and rel=”prev” attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of the...

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more...

IBM has closed its Apptio acquisition, taking it one step closer toward its hybrid cloud goals. Apptio’s products are designed to help companies track their spending across cloud platforms. Given IBM’s efforts to transform itself into a hybrid cloud company, the acquisition fits...

Get insights, help causes and feel good. Whether you’re new to local search or a veteran who remembers the 7-pack, Local SEO for Good contains a wealth of expert insight to help you level up your local search game and get results for local businesses. Join 23 expert speakers and...

Maximize the potential of programmatic advertising with these five recommendations that will help set up your campaigns for success. Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a...

Self-driving company Waymo says Austin, Texas will be the fourth city it deploys its robotaxis to. Waymo is owned by Alphabet and is one of the leading self-driving companies. The company has been working to deploy its robotaxis, and currently operates in San Francisco, Metro...

Amazon will reportedly meet with regulators from the Federal Trade Commission in an effort to head off a massive antitrust suit the agency has been prepping. FTC Chairwoman Lina Khan has been a longtime critic of Amazon. Under her leadership, the agency has reportedly been...

Bing continues to expand the content that may show up in its social sidebar, with news today that its Quora integration is complete. The integration involves Bing showing top Quora contributors in the sidebar when there’s Q&A content on Quora that’s related to the Bing search...

Now you can debug your image license markup in the Rich Results test tool or in Search Console. Google has added support for image license metadata for licensable image label to both Google Search Console reports and the Rich Results test tool. Google said on Twitter “we are...