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Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season. Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage....

These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization. There are countless articles about how to improve website rankings. In contrast, there are few about real life, large website SEO horror stories — the...

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...

Mark Lucovsky, Google’s Senior Director of Engineering in charge of its AR and XR efforts, has left the company and slammed its ‘unstable vision.’ Augmented and mixed reality are among the hottest sectors in tech, with Apple, Google, Meta, Microsoft, and others investing heavily...

TIME has announced it has a new Chief Communications Officer, naming Kristin Matzen to the post. CEO Jessica Sibley made the announcement in a note to staff: Today, I am thrilled to announce that Kristin Matzen has been promoted to Chief Communications Officer, effective...

Bing has added a search filter that gives users the opportunity to limit search results to three recent time periods: Past 24 hours Past week Past month The options appear directly below the search box on Bing’s search results page. It’s a welcome addition, but one that Google...

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console. There are widespread reports that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you...

Apple users should update all of their devices immediately, as the latest round of patches fix major security holes. Apple released a slew of updates on Wednesday, June 21. The updates impact Safari, iOS, iPadOS, macOS, and watchOS. While Apple does not go into great detail about...

RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community. RankSense CEO Hamlet Batista, a mentor to many in the SEO community and someone fellow marketer Mike King called “the best of us,” died on Tuesday...

Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come across the more...